The DFM Agency

Effective Date: March 25, 2026

www.thedfmagency.comand app.thedfmagency.com

The DFM Agency (“DFM,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information and business data you entrust to us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you access or use our online platform, mobile application, AI-powered tools, and related services (collectively, the “Service”). It applies to all users of the Service, including subscribers and their authorized representatives.

This Privacy Policy is incorporated into and forms part of our Terms of Service. By using the Service, you consent to the practices described here. If you do not agree, you must not access or use the Service.

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the revised policy on our website or through the Service and updating the Effective Date. Your continued use after changes constitutes your acceptance.

We collect information to provide, improve, and secure the Service. Categories include:

Information You Provide Directly

• Account and profile data: Name, email, phone, business name, address, login credentials.

• Subscription and payment data: Billing address, payment method details (processed by third-party processors; we do not store full card numbers).

• Content you upload or generate: Business listings, reviews, social media posts, AI inputs/outputs, customer data, CRM records, advertising materials, and any other materials you manage through the Service (“User Content”).

• Communications: Support requests, feedback, or messages sent to us.

Information Collected Automatically

• Usage and device data: IP address, browser type, operating system, device identifiers, access times, pages viewed, and interaction data.

• Cookies and tracking technologies: Essential cookies for functionality, analytics cookies, and similar technologies. You can manage cookie preferences through your browser settings. Some features may be unavailable if you disable essential cookies. Portions of the Service are provided by third-party platform providers who may use their own cookies and tracking technologies, which are governed by their respective privacy policies. We are not responsible for third-party cookies set by our platform providers.

• AI processing data: Inputs and outputs from our AI tools (e.g., conversation assistants, content generators) are processed to deliver Service features.

Information from Third Parties

• Data from integrations with Third-Party Services you connect (e.g., Google Business Profile, social media platforms, review sites).

• Business information from public directories or platforms you authorize us to access on your behalf.

We do not knowingly collect personal information from children under 18. The Service is not directed to or intended for use by minors.

We use the information we collect for the following legitimate business purposes:

• To provide, maintain, and improve the Service (including AI-powered features).

• To process subscriptions, payments, and manage your account.

• To personalize your experience and deliver features like listings optimization, reputation management, social media scheduling, and executive reporting.

• To communicate with you (e.g., updates, support, marketing with your consent where required).

• To detect, prevent, and address fraud, security issues, or abuse.

• For internal analytics, product development, and aggregated/anonymized research (data is de-identified where possible).

• To comply with legal obligations, enforce our Terms of Service, or protect our rights.

We may use automated decision-making technology (ADMT) in limited ways (e.g., AI tools for content suggestions or prioritization). We do not use ADMT to make decisions that produce legal or similarly significant effects on you or your business without human oversight or as permitted by law.

We do not sell personal information or business information to any third party.

We may share information in these limited circumstances:

• Service Providers and Processors: With trusted vendors who perform services on our behalf (e.g., hosting, payment processing, analytics, AI infrastructure, email delivery) under strict data processing agreements that prohibit them from using your data for their own purposes.

• Third-Party Integrations: When you connect the Service to external platforms (e.g., social media, review sites), we share only the data necessary for the integration you requested.

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction (with notice where required).

• Legal Compliance and Protection: To comply with law, respond to subpoenas or court orders, or protect the safety, rights, and property of DFM, our users, or the public.

• Aggregated or De-Identified Data: We may share anonymized or aggregated data that cannot reasonably be used to identify you.

We do not share sensitive personal information except as necessary to provide the Service or as permitted by law.

We retain your information only as long as necessary to fulfill the purposes outlined above, comply with legal obligations, resolve disputes, and enforce our agreements. User Content is retained for the duration of your active Subscription plus a reasonable period thereafter for backups or as required by law. You may request deletion as described below (subject to legal exceptions).

Depending on where you live, you may have certain rights regarding your personal information. These may include the right to access, correct, delete, or obtain a copy of your information, or to opt out of certain processing activities.

To exercise any applicable rights, email contactus@thedfmagency.com. We will verify your identity before processing the request and respond within the time required by applicable law. You may designate an authorized agent to make a request on your behalf.

We do not discriminate against you for exercising your privacy rights.

Opt-Out of Cookies and Tracking

You can manage cookie preferences through your browser settings. Some features may be unavailable if you disable essential cookies.

We implement reasonable administrative, technical, and physical safeguards to protect your information (e.g., encryption, access controls, regular security reviews). However, no system is completely secure. You are responsible for keeping your account credentials confidential.

In the event of a data breach that compromises your personal information, we will notify you and applicable regulators as required by law.

The Service is hosted in the United States. By using the Service, you consent to the transfer of your information to the U.S. (which may have different data protection standards than your jurisdiction).

We will post any updates here with a new Effective Date. Material changes will be notified via the Service or email where required.

For questions, requests, or complaints about this Privacy Policy or our data practices, contact:

The DFM Agency

contactus@thedfmagency.com

By using the Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.